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BSC uses a unique Formula for marketing a business, going to great lengths to assure that
your business is properly priced and confidentially presented to financially qualified
Buyers. The proof is in the pudding: businesses that list with us are twice as likely to sell
as the national average! There are 3 phases to our Formula: Preparation, Marketing, and
Transition.
PHASE 1: PREPARATION
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Valuation Plus™:
We perform our own in-house valuation to determine an asking price
for your business. We have developed a weighting system that combines seven
different, small business valuation formulas. In an effort to provide a thorough
review, we require an on-site examination and walk-through instead of just asking
you to mail us your financials. We tailor each Valuation Plus™ to the business under
review by assigning grades and appropriately weighting our formulas to
accurately and effectively present a justification for our suggested sale price.
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Express Blueprint™:
We provide an overview of a business’ general industry, a
profile of the company (History, Products, Operations, Customers, and Outlook),
a Business Scoresheet (identifying strengths and areas to develop), and a Growth
Strategy Table. These summaries give qualified Buyers a true picture of your
business and its potential.
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Vital Statistics:
To complete the preparation phase, we ask for three full years (if
applicable) of tax returns and profit and loss statements, as well as the most recent
balance sheet and the current year’s P&L.
We combine the Valuation Plus™, Express Blueprint™, and Vital Statistics to create our
Marketing Portfolio. The Portfolio is unique among Kansas City business brokerages
and representative of the extra care and service we provide our Sellers. After a rigorous
qualification process, Buyers can gain access to Portfolios, which give them a head start
on due diligence and an opportunity to show serious interest in your business.
PHASE 2: MARKETING
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Buyer Database:
We maintain a database of hundreds of qualified Buyers whose
business interests we record and track. When we list a new business that may be
of interest, we notify them as quickly as possible. We use our Business E-lert
system to send automatic notification via e-mail and then search our database to
identify Buyers who would benefit from additional contact.
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Media:
Our primary marketing media are newspapers and the Internet. We use
the Kansas City Star and, when appropriate, regional papers such as the Sun-Times for our print ads. Additionally, we post our businesses listed for sale on as
many as 10 websites, depending on the type of business.
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Corporate Buyer Searches:
Depending on the wishes of the Seller, industry, and
business size, we may confidentially market the business as a strategic merger or
acquisition opportunity for another company.
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Referrals:
Our owners and staff are members of numerous area organizations and
have long been members of the Kansas City community. We are skilled at the
confidential identification of Buyers.
This marketing typically generates interest from several serious Buyers. When it
becomes appropriate, we help the Buyer move towards making an offer on the business.
PHASE 3: TRANSITION
We are closely involved in the closing and transition processes, overseeing and advising a
number of essential procedures:
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Submission of Letter of Intent to Purchase
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Facilitation of due diligence
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Formal document preparation, including Offer to Purchase and all closing
documents
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Transition planning, including Buyer training
Our guidance and experience are essential to insuring a complete transaction and helping
you sell your business!
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